Paying homage to the NYWI series, an animated gif of a favorite quote was created. It is intended to reflect the fast-paced ad environment from which the quote originated: NYC, Times Square.
From the NYWI website:
“New York Writes Itself,” an ongoing series of crowdsourced creative productions fueled by the real people of our city. The endeavor encourages New Yorkers to turn everyday city-life into rich content… [The website allowed] people to document unique New York moments. Locals registered as “scribes” can submit short-form content such as quotes, characters and scenes they witness in New York. The Script is then open to the city’s creative community who use it as inspiration to create art, music, short films, photography or whatever they like.
Graphic Design + Animation
In an effort to grow their young male audience, DoSomething.org requested an Instagram asset to attract and link young males to a how-to guide for testicular cancer prevention. The how-to guide explained how to conduct a testicular self-exam. The overall campaign would educate its audience as well as normalize men’s preventative health.