Nathalie Gonzalez
Role:

Beer Fest

Role:

Role:

Visual Identity Development + Graphic Design + Creative Management

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 Beer Fest is a curated “exhibition” showcasing the art of the brewmaster. New York State Craft Beer breweries are paired with select events at Westchester’s renowned cultural institutions. My role was to create a visual identity for this festival while integrating the organization’s newly implemented visual brand. This was the organization’s first attempt to attract millennials specifically in a way that integrated both visual and culinary arts. I was also commissioned to create a limited edition beer growler in honor of the partnership between festival sponsor, Half Time Beverage and the arts.

Beer Fest is a curated “exhibition” showcasing the art of the brewmaster. New York State Craft Beer breweries are paired with select events at Westchester’s renowned cultural institutions. My role was to create a visual identity for this festival while integrating the organization’s newly implemented visual brand. This was the organization’s first attempt to attract millennials specifically in a way that integrated both visual and culinary arts. I was also commissioned to create a limited edition beer growler in honor of the partnership between festival sponsor, Half Time Beverage and the arts.

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